Neopet: Integrating Industrial Chain Resources to Build a Pet Medical and Health Ecological Empire

Relying on capital strength and industry resources, Neopet has rapidly expanded its medical service network through merger and acquisition integration. It has gathered many well-known pet hospital brands such as Ruipeng and Ruipai, laid out thousands of stores nationwide, covering core services such as pet diagnosis and treatment, beauty and boarding. To solve the problems of uneven professionalism and chaotic management in the pet medical industry, it has established unified medical standards and SOP processes, built a professional physician training system, and regularly carried out technical exchanges and continuing education to improve the overall level of medical services. In terms of ecological layout, it has connected the upstream and downstream of the industrial chain: docked with pet food and drug suppliers upstream to build a bulk purchasing supply chain to reduce costs; strengthened the core of medical services in the midstream, introduced advanced diagnosis and treatment equipment and technology, and carried out specialist construction; expanded online and offline retail channels downstream, launched its own brand products, and built an online consultation and appointment platform to realize a service closed loop. In addition, it has invested R&D resources to cooperate with universities and research institutions to carry out pet disease research and drug R&D, improving core competitiveness. Through the integration of the entire industrial chain and standardized operation, Neopet has become an ecological leader in China’s pet medical industry, leading the industry towards standardization and large-scale development.