Pioneering SOP System to Standardize the New Track of Pet Afterlife Services

With the annual growth of the pet afterlife service market scale, Zhongmu took the lead in building a full-dimensional standardization system in response to the pain points of the industry’s lack of unified standards and uneven service quality. On the product side, strict standards are formulated for ashes urns, memorial plaques, hair accessories, etc.: ashes urns are made of environmentally friendly solid wood, degradable resin and other materials, divided into specifications according to pet size, and provide multi-style designs; memorial plaques adopt high-quality materials to ensure clear and durable engraved information, balancing quality and personalized needs. On the service side, a full-process SOP is created, with clear operational standards for each step from home pickup and delivery, body cleaning and finishing, to farewell ceremony and cremation. Special boxes are used for transportation to ensure safety, mild products are used in the cleaning link to restore the pet’s pre-death state, solemn processes such as speeches and silence are set up in the farewell ceremony, and service personnel receive professional training to provide emotional support. This SOP system not only builds a competitive advantage for Zhongmu, realizing cost control and efficiency improvement, but also provides a standardized reference for the industry, guiding the industry to get rid of chaos. At present, the brand is steadily expanding stores relying on the standardization system, winning high recognition from consumers while ensuring service consistency, and becoming a benchmark brand in the pet afterlife field.