Myfoodie: Reconstructing Pet Food Industry Efficiency with Digital Intelligent Supply Chain

To address industry pain points such as low efficiency and difficult control of the pet food supply chain, Guibao Pet established in-depth strategic cooperation with Cainiao Group and China Telecom in June 2023 to build a full-link digital intelligent supply chain system. In the logistics and warehousing links, on the basis of the original warehousing and distribution cooperation, the two parties introduced RFID one-item-one-code technology to achieve full-process traceability of products. At the same time, they adopted green recycling boxes to replace traditional packaging, ensuring food safety while practicing the concept of carbon reduction. In terms of park management, a smart park project was built, integrating an intelligent management system into all links of the supply chain, which not only improved logistics turnover efficiency but also strengthened factory safety control, becoming the core driving force of Myfoodie’s super factory. Technically, with the help of China Telecom’s 5G slicing technology, real-time collection, analysis and rapid decision-making of equipment data are realized, breaking the data barriers between equipment, production and warehousing, and promoting the iteration and upgrading of production management. In addition, relying on the nearly 300,000-square-meter super factory, it created the experiential marketing IP “Factory Open Play®”, inviting consumers to visit the production process on the spot to strengthen brand trust. With this digital intelligent system, Myfoodie has won the top spot in the category in multiple platform promotions and become a benchmark for supply chain upgrading in the industry.