RedDog: Refined Private Domain Operation, Nutritional Brand Accumulates Over 200,000 Core Fans

Faced with the increasing competition in the pet nutrition product market and the rise of post-95s new generation pet owners, RedDog focused on brand awareness building and private domain accumulation, constructing a full-link user operation system. In the drainage link, WeChat mall QR codes are printed on all product packages, guiding users to register as members with benefits. At the same time, it holds the “DogRun” pet offline sports meeting nationwide every year, attracting users to accumulate in the private domain pool on site, with a total of more than 200,000 core fans accumulated. In the operation link, a refined community matrix is built, with more than 20 communities and corporate WeChat accounts such as RedDog Welfare Officer, Newcomer Officer, and Pet Friend Club, each with a clear functional positioning: Welfare Officer regularly pushes preferential activities, Newcomer Officer focuses on new user conversion, and pet clinical experts provide health consultation and answers to meet diversified user needs. Through “friend-making” community operation, it weakens marketing attributes, strengthens interaction and value output, allowing users to exchange pet-keeping experience and solve health problems in the community, forming a highly sticky user community. Finally, the repurchase rate of the WeChat mall is 5% higher than that of other e-commerce platforms, and the private domain system builds a solid user moat, consolidating its brand position in the pet nutrition product field.